Alain SomphoneTrained on Helvetica. Working in TypeScript.

The Work

Five long-form essays. Corporate consulting first, in-house startup work after, solo builds last.

Sempé-spirit ink and wash: a short tumbler of clear water in pale cool-blue with an amber catch of light on the rim. The glass-of-water metaphor returning at the top of The Work.

Lead UX Designer · Ventera

Wells Fargo Wealth Management

Wells Fargo asked Ventera to modernize the platform their financial advisors used every day.

If the senior advisors don't open the tool, who does?

Lead UX & Product Designer · AirRobe

AirRobe

A sustainable fashion marketplace built around a general persona.

Four people were hiding inside “the user.”

Lead Designer · Tankfarm

Tankfarm

Building a brand voice for a propane company competing with the providers its residential customers had trusted for years.

Their customers trusted the competition. Earning them back took a few deliberate moves.

Planned in Claude.ai + Obsidian, built with Claude Code · SplootAudio

SplootAudio

An audio-extraction tool built solo when a dozen alternatives already existed.

The audio wasn't the point.

Planned in Claude.ai + Obsidian, built with Claude Code · SplootReceipt

SplootReceipt

A personal inbox for receipts scattered across email, photos, and paper.

It was driving me crazy. But now I had the means to do something about it.